Website Design

A successful website hinges on so much more than aesthetics alone. Careful research of your target audience coupled with a clear vision is critical to your online success. At BlankZebra, our methodology takes a step by step approach that progressively builds...


There's no such thing as too much information. During the discovery phase, we make it our mission to ask a lot of questions:

  • What are your objectives?
  • Who is your audience and what are their expectations?
  • What message are you trying to convey?
  • Who is your competition and what is the industry best practices?

We want to get to the heart of what makes you unique, what you hope to gain from the project, and most importantly, why your audience should care. We ask all the tough questions. Then we LISTEN.


The inspiration for our work comes from many places, but the heart of our design is always driven by your goals. Armed with this information, we roll up our sleeves, we do our research, and then we try to think of creative solutions to common problems. Along with that, we tackle the following:

  • Is there a compelling and clear call-to-action?
  • Is the design/architecture usable and friendly?
  • Have we successfully differentiated you from your competitors?

We gather our intelligence and then execute. It's not the sexiest process, but it's smart and efficient. That's how we believe in working. Once the creative design is fleshed out, we move on to Implementation.


Ideas are only half of the equation. During this phase, we make sure that your vision comes to light and that every step of the production meets the BlankZebra standard of quality. During this phase we will do the following:

  • Construct the navigational architecture.
  • Propagate all pages with graphics and content.
  • Code any technical requirements into the site - including eCommerce functionality and any interactivity.
  • Create all the bells and whistles like dynamic menus, and multimedia components.

Also, during this phase, we will go through the site to ensure that we have met our internal standards of making the site "dirt simple" to use. Then we are ready to enter into the Deployment Phase.


The fourth and final phase of your project is the Deployment Phase. Whether you have a brochure style website or an ecommerce website, our process is similar. We double-check our work, get final approvals, and make sure that the mechanics of what we've produced are ready for prime-time.

We thoroughly test, test, test to assure a flawless user experience prior to go-live. We also have our Quality Assurance department give the stamp of approval for meeting project requirements, usability and technical standards, and design excellence.

Before we send the final product out into the real world, we'll suggest ways to get the most out of your launch, including ideas around search engine optimization or future items to consider.


building websites since 2005